Founder and creative director of Common Muse, Jel Ng curates jewellery that feels luxurious without the expense for the everyday woman. Incorporating primary shapes into her classic pieces she chooses timeless elegance over trends. We talked to her in an attempt to know her story and philosophy.
Tell us a little bit about yourself and how you came to found Common Muse.
I’m Jel, the founder and only person behind Common Muse, a jewellery brand that aims to redefine luxury with a curated selection of classic pieces at affordable prices. Before I started Common Muse, I was a visual communications student, where my work consists of mostly graphic design, branding and illustrations. While I was still a student, I found myself becoming increasingly interested in fashion. I created a Tumblr shop selling clothing and accessories one day out of boredom and curiosity, not knowing it will lead me to where I am now. I enjoyed running the online shop, and since it was doing quite well, I was determined to create a brand that is true to myself as soon as I graduate.
Through my jewellery collections, I get to communicate my vision and connect with like-minded people. Even though I may not know them personally, it feels like there is a mutual understanding between us, and that is a special feeling.
Can you share more about your upbringing and what has led you personally and professionally to where are now?
I came from a humble background, where I understood from a young age that I have to work for what I want. My parents worked incredibly hard to provide for the family, so I’ve always felt like I should do the same. Since there isn’t anyone within my family running a business or working in the creative industry, I looked up to women who empowers other women to become the game-changer in their respective field of work. That became a huge inspiration and motivation for me, and has led me to where I am now.
What excites you most about curating jewellery for people?
The most exciting part about curating jewellery for people is the storytelling. Through my jewellery collections, I get to communicate my vision and connect with like-minded people. Even though I may not know them personally, it feels like there is a mutual understanding between us, and that is a special feeling.
Most of your pieces are round shaped. What is it about circles that you’re drawn towards and what inspires the shapes of the pieces you curate?
Round, circular elements are prominent in the jewellery pieces I curate, as I love the look of it both when it’s worn and when it’s just left lying around. It creates a consistent and natural overall look and does not look out of place. I get inspired by things I see from anywhere and everywhere, like the nature, sculptures, and images from the archives, amongst many others. I believe that there will be other shapes in my future curations, with the deciding factor being how it looks like when worn. I’ve always felt that a piece of jewellery should not only look good as an object, but more importantly, it should also look good on the wearer.
Describe a personal ritual.
I allow myself to unwind before I sleep. During this time, I quietly reflect and try to clarify my thoughts.
What are some favorite recent non-jewellery related discoveries?
Three favorite spots in Singapore.
TWG Tea – They offer a wide selection of tea, so this is the perfect place to be for any tea lovers like myself.
Gardens By The Bay
Kilo Lounge – This industrial-themed lounge is a recent discovery, but instantly became one of my favourites.
And finally, can you share what’s next in store for your muse?
I’m currently preparing a new collection that is set to launch soon. At the same time, I’m revamping our Journal on our website. I hope to be able to share more on the Journal, so people can understand more about our brand philosophy, aesthetic and influences. I’m also slowly expanding the list of stockists carrying Common Muse, so people interested in our jewellery can check out the pieces in real life and shop them conveniently. There will be collaborations coming up next, which I’m really excited about. There’s definitely more to come, since I’m constantly brainstorming new ideas and working on improving things for Common Muse, so be sure to stay tuned!
Photos: Common Muse Instagram