THISISNON is a fashion label with one clear concept: producing high quality timeless pieces. The architectural background of the founders make sense of the sleek clean lines and proportions of the garments. Non focuses on few classic pieces each season while incorporating modern silhouettes, not afraid of breaking conventional trends. We discuss the trends, minimalism and the future of fashion.
Can you tell us the story of how THISISNON was created?
THISISNON is founded by architects Ania Dobek and Agata Macios. We have a loyal base of eco-advocate customers, and have always felt a lack of sustainable, premium brands with a affinity for timeless design. It’s a design dictum that’s expected in spatial design and construction, and we would like to transfer our knowledge from architecture, and its need for sustainable development for human needs, and apply it to clothing. The idea originated from our personal needs. We were curious to see some simple, minimalistic beautifully crafted clothes on the market so we decided to make them.
How has your background in architecture influenced your clothing label?
We are definitely inspired by architecture and architects. We are interested in the works of Peter Zumthor, famous for a sensual approach to material. Plus, SANAA – the Tokyo based studio founded by Kazuyo Sejima and Ryue Nishizawa, who create humble, almost invisible architecture with a great respect for the environment. We don’t have much experience in fashion design but it is propably one of our strengths.
We try to design clothes as if they were never invented to find their simplest form.
How would you describe the woman you design for?
THISISNON provides the highest quality, emotionally sustainable products, that will outlive changing fashion and can be worn and loved for years saving energy and resources. We design for conscious, demanding women.
What is your opinion on trends and the rise of minimalism?
We are free from canons and trends. We try to design clothes as if they were never invented to find their simplest form. We seek the true, primal nature of things without thinking of what should and should not be done.
We deeply identify ourselves with Li Edelkoort last manifest about Anti-Fashion.
Where do you usually draw inspiration?
We create, produce and live in Warsaw. This city gives us plenty of inspiration.
What should every woman have in her closet?
Plain white t-shirt and a pair of jeans
And finally, what are your thoughts on the future of fashion?
We deeply identify ourselves with Li Edelkoort’s last manifest about Anti-Fashion. We hope that at least some of the industry will go through this alternate path and will focus more on human needs, instead of creating the outer appearance.